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JMC - 4 Public Relations - IGNOU Guide Book For JMC4 - English Medium

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IGNOU  JMC - 4 Public Relations English Medium

Subject Name:-  JMC - 4 Public Relations  

Medium:- English

Edition:- 2020

Publisher:- Neeraj

Public Relations

 DefinItion, Nature, Ethics and Scope of Public Relations

  • Definition of Public Relations: Its Nature, Process and Public
  • Concepts of Public Relations, Advertising, Publicity and Public Opinion
  • Ethics of Public Relations Professionalism
  • Career Prospects of Public Relations
  • Public Relations in the Development Context: Catalyst, Persuasion and Motivation
Principles and Functions of Public Relations
  • Principles of Public Relations
  • Organisation and Structure of Public Relations Departments – Government and Private
  • Functions of Public Relations Structure
  • Planning Public Relations Campaigns and Programmes
  • Evaluation and Feedback
Growth and Development of Public Relations in India
  • Origin of Public Relations
  • Growth of Public Relations in India 
  • Professional Public Relations Organisations
  • Training and Research for Public Relations 
  • Trends in Public Relations
Public Relations in Government and Industry
  • Public Relations Practices in Central Government
  • Public Relations Practices in State Government and Local Bodies
  • Public Relations in Public Sectors
  • Public Relations in Private Sectors
  • Public Relations in Non-Governmental and Voluntary Organisations
  • Public Relations in Educational and Research Institutions
Public Relations Strategies
  • Public Relations: Tools and Methods
  • Media Relations: Press and Electronic Media
  • Corporate Public Relations
  • Production of Public Relations Materials
  • Case Studies in Public Relations

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