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IGNOU : MS - 612 Retail Management

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IGNOU: M.S. - 61 Consumer Bhaviour

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Product Code: MS-61
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IGNOU: M.S. - 61 Consumer Bhaviour

CONSUMER BEHAVIOUR
 
CONSUMER BEHAVIOUR: ISSUES AND CONCEPTS
  • CONSUMER BEHAVIOUR: NATURE, SCOPE AND APPLICATIONS 
  • CONSUMER BEHAVIOUR AND LIFESTYLE MARKETING
  • ORGANISATIONAL BUYING BEHAVIOUR
INDIVIDUAL INFLUENCES ON BUYING BEHAVIOUR
  • PERCEPTIONS
  • CONSUMER MOTIVATION AND INVOLVEMENT
  • ATTITUDE AND ATTITUDE CHANGE
  • LEARNING AND MEMORY
  • PERSONALITY AND SELF-CONCEPT
GROUP INFLUENCES ON CONSUMER BEHAVIOUR
  • REFERENCE GROUP INFLUENCE AND GROUP DYNAMICS
  • FAMILY BUYING INFLUENCES, FAMILY LIFE-CYCLE AND BUYING ROLES
  • CULTURAL AND SUB-CULTURAL INFLUENCES
  • THE BUYING PROCESS
  • PROBLEM RECOGNITION AND INFORMATION SEARCH BEHAVIOUR
  • INFORMATION PROCESSING
  • ALTERNATIVE EVALUATION
  • PURCHASE PROCESS AND POST-PURCHASE BEHAVIOUR
MODELLING BUYER BEHAVIOUR
  • EARLY MODELS
  • HOWARD SHETH MODEL
  • RECENT DEVELOPMENTS IN MODELLING BUYER BEHAVIOUR

 

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