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IGNOU : MS - 52 Project Management

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MS54 Management of Information System - IGNOU Guide Book For MS54 - English Medium

IGNOU : MS- 53 Production & Operations Management

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IGNOU : MS- 53 Production & Operations Management

PRODUCT  MANAGEMENT
 
PRODUCT MANAGEMENT-INTRODUCTION
  • PRODUCT MANAGEMENT: BASIC CONCEPTS
  • THE PRODUCT MANAGEMENT PROCESS
  • THE PRODUCT PLANNING SYSTEM
MANAGING PRODUCTS
  • PRODUCT LINE DECISIONS
  • PRODUCT LIFE CYCLE
  • PRODUCT PORTFOLIO
  • PRODUCT PRICING
BRANDING & PACKAGING DECISIONS
  • BRANDING DECISIONS
  • PRODUCT POSITIONING
  • BRAND EQUITY
  • PACKAGING DECISIONS
NEW PRODUCT DEVELOPMENT
  • ORGANISING FOR NEW PRODUCT DEVELOPMENT
  • GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT IDEAS
  • ECONOMIC ANALYSIS: EVALUATION OF   NEW PRODUCT IDEAS/CONCEPTS 
IMPLEMENTING NEW PRODUCT DECISIONS
  • CONCEPT DEVELOPMENT AND TESTING
  • PHYSICAL DEVELOPMENT OF THE PRODUCT
  • PRETEST MARKETING AND TEST MARKETING
  • PRODUCT LAUNCH

 

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