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IGNOU : MS - 612 Retail Management

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Product Code: MS-612
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IGNOU : MS - 612 Retail Management

 
RETAIL  MANAGEMENT
 
AN OVERVIEW OF RETAILING ENVIRONMENT
  • INTRODUCTION TO RETAILING
  • EVOLUTION OF RETAIL ENVIRONMENT
  • FORMATS OF RETAILING
RETAIL PLANNING AND DEVELOPMENT
  • UNDERSTANDING THE RETAIL CUSTOMER
  • MARKETING RESEARCH FOR RETAILING
  • STRATEGIC RETAIL PLANNING PROCESS
  • LOCATIONAL DECISIONS
  • GROWTH STRATEGIES
RETAIL MIX
  • PRODUCT MERCHANDISE
  • PRICING
  • PROMOTION AND COMMUNICATION MIX
  • ATMOSPHERICS
RETAIL OPERATIONS
  • SOURCING
  • FINANCIAL MANAGEMENT ISSUES IN RETAILING
  • ORGANISATION STRUCTURE AND MANAGEMENT OF HUMAN RESOURCES
  • CRM–CUSTOMER RELATIONSHIP MARKETING
  • MONITORING AND CONTROLLING RETAIL OPERATIONS 
ISSUES IMPACTING RETAIL BUSINESS IN INDIA
  • LEGAL AND SECURITY ISSUES IN RETAIL
  • ETHICAL DIMENSIONS
  • TECHNOLOGY IN RETAILING
  • NON-STORE RETAILING

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