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IGNOU : MS - 68 Management Of Marketing Communication & Advertising

IGNOU : MS - 66 Marketing Research

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Product Code: MS-66
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IGNOU : MS - 66 Marketing Research

MARKETING RESEARCH
 
  • MARKETING RESEARCH: MEANING AND IMPORTANCE
  • ORGANISATION OF MARKET RESEARCH IN INDIA
  • RESEARCH DESIGN
  • DATA COLLECTION
  • SAMPLING
  • QUESTIONNAIRE DESIGN AND DEVELOPMENT
  • ATTITUDE MEASUREMENT AND SCALING
  • QUALITATIVE RESEARCH
  • DATA PROCESSING–CODING, TABULATION AND DATA PRESENTATION
  • DESCRIPTION AND INFERECNE FORM THE DATA
  • ANALYSIS OF ASSOCIATIONA
  • REGRESSION ANALYSIS, DISCRIMINANT ANALYSIS AND FACTOR ANALYSIS
  • CONJOINT ANALYSIS
  • CLUSTER ANALYSIS AND MULTI-DIMENSIONAL SCALING
  • APPLICATION OF MARKETING RESEARCH IN INDIA-SOME CASE STUDIES

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