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IGNOU : MS - 66 Marketing Research

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IGNOU : MS - 91 Advance Strategic Management

IGNOU : MS - 68 Management Of Marketing Communication & Advertising

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IGNOU : MS - 68 Management Of Marketing Communication & Advertising

MANAGEMENT OF ADVERTISING,
MARKETING AND COMMUNICATION 
 
MARKETING COMMUNICATION AND ADVERTISING–BASIC CONCEPTS
  • MARKETING COMMUNICATION PROCESS
  • COMMUNICATION: KEY BEHAVIOURAL CONCEPTS
  • INDIAN MEDIA SCENE
ADVERTISING: CAMPAIGN PLANNING AND EXECUTION
  • PLANNING COMMUNICATION STRATEGY
  • ADVERTISING CAMPAIGN PLANNING: STRATEGIC CONSIDERATION,  CREATIVE CONSIDERATION
  • ADVERTISING CREATIVITY: CAMPAIGN PLANNING AND EXECUTION
  • ADVERTISING RESEARCH: ROLE AND TRENDS
  • MEASURING ADVERTISING EFFECTIVENESS: DEFINITIONS AND TECHNIQUES
MEDIA PLANNING CONCEPTS
  • MEDIA CONCEPTS, CHARACTERISTICS AND ISSUES IN MEDIA PLANNING
  • MEDIA SELECTION, PLANNING AND SCHEDULING
  • INTERNET AS AN EMERGING ADVERTISING MEDIUM
MARKETING COMMUNICATION  FORM
  • MANAGING SALES PROMOTION
  • DIRECT MARKETING
  • PUBLICITY AND PUBLIC RELATIONS
  • SOCIAL MARKETING COMMUNICATION
STRATEGIES FOR ADVERTISING AGENCIES
  • FUNCTIONS AND STRUCTURE OF AD AGENCY
  • MANAGING CLIENT-AGENCY RELATIONSHIPS
  • STRATEGIES FOR ACCOUNT MANAGEMENT
  • LEGAL AND ETHICAL ISSUES IN ADVERTISING
CASE STUDIES
  • CASE–1: PURIPEN: SELECTING THE COMMUNICATION MIX
  • CASE–2: RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES
  • CASE–3: COLOUR TELEVISION: THE BUYER’S BEHAVIOUR
  • CASE–4: PROJECT CLEAR (A): THE ADVERTISING BRIEF
  • CASE–5: PROJECT CLEAR (B): FORMULATION OF ADVERTISING STRATEGY
  • CASE–6: PROJECT CLEAR (C): FORMULATING CREATIVE AND MEDIA STRATEGY
  • CASE–7: NISHAN JAMS: MESSAGE STRATEGY AND EXECUTION

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