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IBO-2 International Business Management - IGNOU Guide Book For IBO2 - Hindi Medium

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IBO-3 India's Foreign Trade IGNOU Guide Book For IBO-3 (Hindi Medium)

IBO-2 International Marketing Management - IGNOU Guide Book For IBO2 - English Medium

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IBO-2 International Marketing Management - IGNOU Guide Book For IBO2 - English Medium

INTERNATIONAL MARKETING  MANAGEMENT
  • INTERNATIONAL MARKETING : BASIC CONCEPTS 
  • INTERNATIONAL MARKETING ORIENTATION AND INVOLVEMENT
  • ANALYSING INTERNATIONAL MARKETING ENVIRONMENT
  • INTERNATIONAL MARKET SEGMENTATION
  • FOREIGN MARKET SELECTION
  • INTERNATIONAL MARKETING ENTRY DECISIONS
  • INTERNATIONAL PRODUCT PLANNING 
  • INTERNATIONAL BRANDING, PACKAGING AND OTHER DECISIONS
  • INTERNATIONAL PRICING
  • INTERNATIONAL DISTRIBUTION
  • INTERNATIONAL MARKETING COMMUNICATION 
  • INTERNATIONAL ADVERTISING
  • PERSONAL SELLING, PUBLICITY AND SALES PROMOTION
  • INTERNATIONAL MARKETING PLANNING, ORGANISING AND CONTROL
  • INTERNATIONAL MARKETING OF SERVICES
  • EMERGING TRENDS AND ISSUES IN INTERNATIONAL MARKETING 
  • INTRODUCTION TO INTERNATIONAL MARKETING RESEARCH 
  • DATA COLLECTION 
  • DATA ANALYSIS AND REPORT WRITING

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