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MCO-6 Marketing Management - IGNOU Guide Book For MCO6 - Hindi Medium

MCO-6 Marketing Management - IGNOU Guide Book For MCO6 - English Medium

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MCO-6 Marketing Management - IGNOU Guide Book For MCO6 - English Medium

MARKETING MANAGEMENT
  • INTRODUCTION TO MARKETING 
  • MARKETING ENVIRONMENT 
  • MARKETING INFORMATION AND RESEARCH 
  • BUYER BEHAVIOUR 
  • MARKETS AND MARKET SEGMENTATION 
  • MARKET TARGETING AND POSITIONING 
  • PRODUCT CONCEPTS AND CLASSIFICATION 
  • PRODUCT DEVELOPMENT AND PRODUCT LIFE CYCLE 
  • BRANDING, PACKAGING AND SERVICING
  • OBJECTIVES AND METHODS OF PRICING 
  • PRICE ADJUSTMENT STRATEGIES
  • REGULATION OF PRICES 
  • DISTRIBUTION CHANNELS
  • MARKETING INTERMEDIARIES 
  • MARKETING LOGISTICS 
  • MARKETING COMMUNICATION 
  • CASH MANAGEMENT 
  • ADVERTISING AND PUBLICITY 
  • EMERGING ISSUES IN MARKETING 

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